What are the best keyword research tools?

If you're looking to get your content to the right audience, knowing which keywords to target is essential. That's why it's important to invest in good keyword research tools. These tools allow you to discover hidden gems within the search engine results pages (SERPs) and come up with new and innovative words that you can use within your content strategy.

Here are some of the best keyword research tools on the market:

1. Google Keyword Planner: One of the most popular keyword research tool from Google. It gives you insights into demand for a particular search term, CPC data, average monthly searches and more. This is a great tool for marketers who want to optimise their keywords for SEO and PPC campaigns.

2. SEMrush: An all-in-one SEO solution featuring detailed analysis of competitors' strategies, along with keyword research tools like position tracking, keyword difficulty score, traffic estimator etc. It gives insightful reports regarding organic search trends and presents many different options when it comes to discovering new keywords and ideas.

3. Ahrefs: Users get access to more than 19 billion website domains and 16 trillion backlinks making this one of the most comprehensive keyword research tools out there. It also enables advanced reporting such as looking at monthly organic traffic or monitoring your competitor's strategies in order to outperform them in SERPs rankings.

4. Moz: Offers a Keyword Explorer feature that reveals relevant keyword ideas taken from authoritative sources such as Google Search Console and Bing Webmaster Tools as well as competitor sites and industry benchmarks specific to searches in your industry or niche market sector – offering invaluable insights into how people are searching for services or products similar to yours online so you can create an optimised content strategy around the trends present today in your sector or industry niche market sector..

5. SpyFu: Another useful tool providing key insights about competitor's organic PPC performance, including estimated budget info, backlink info, organic ranking changes over time etc. It's a great way to see how well your competitors are doing compared with you which helps inform any decisions of where you need to be focusing long term efforts too achieve similar results organically..